Small Business Marketing: Reasons Why Your Small Business Should Be on Facebook… (facebook marketing)

January 11, 2012 By

Does your small business marketing plan include facebook?

What steps if any are you taking to implement Facebook marketing in to your small business marketing plan?

Below you will find a list of 7 Reasons Why Your Small Business Should Be on Facebook. (and why facebook should be part of your small business marketing strategy)

  1. Depending on where your business is and who your customers are, Facebook is part of daily life for many, or even the majority, of your customers. Therefore facebook should be a part of your small business marketing strategy.
  2. There’s also a competitive element, eventually, most businesses are going to be on Facebook. The first local business to “beat the big guys (nationwide chains)” in getting a following from their local community would get strong momentum with local Facebook users and might go on to get hundreds of Facebook fans. Among local competitive businesses, they’ll be known as “the one on Facebook.” Local businesses that try to implement facebook in to their small business marketing strategy later will probably find it harder to get the same response.
  3. You can reach into people’s networks of friends, family members, and co-workers. Once you get a couple of key influencers in a group of friends to, say, come to an event that you’re sponsoring, the rest may well follow.
  4. Your Facebook fan page can reach many of your customers, particularly those 30 and under. Simply having them see your business on Facebook will help you stay connected with them.
  5. You can use Facebook Places and Deals as part of your small business marketing to actually bring people into your physical location, call you, order online, however you do business. It’s easy to measure the results of these efforts and to justify the effort you put in.
  6. If you do not have a small business marketing strategy that includes facebook, every time someone looks for your business on Facebook and can’t find it, that’s a negative for you. If they then look for a competitor and do find them instead, it’s a bigger negative for you.
  7. Just the fact that people know you’re on Facebook is a positive, even if they’re not fans (that is, they haven’t “Liked” your fan page). There’s so much positive momentum around Facebook in the press and among ordinary people that simply associating yourself with Facebook is a plus. If you can get your Facebook presence mentioned in online comments and even the print press, as many businesses have, all the better.

If you are in the percentage of small businesses that are not yet on facebook you need to join in!

If your business needs assistance with using facebook for business (Facebook Marketing) Call us at 337-453-4300 or visit our website at  for more details on Small Business Marketing.

jose poncejr-jvp business solutions-local small business marketing-facebook marketing

Jose Ponce Jr / Owner
JVP Business Solutions
Specializing in Small Business Marketing, small business website design for Louisiana companies seeking effective websites, creative logos and eye-catching print materials
Ph:    337.453.4300
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This Post is about Small Business Marketing but also pertains to Small Business marketing Plan,  Facebook Marketing Strategy, Facebook Marketing Research, Facebook Marketing Company, and Marketing Plan Basics.
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Does my company really need a web site?

August 4, 2011 By

Our company, JVP Business Solutions is located in  Southern Louisiana, where there are many small businesses. Many of those small businesses are family owned and operated and a large portion of those business owners do not use computers on a regular basis.

At some point in time those business owners may find themselves asking a very important question:

Does my company really need a web site?

That’s a good question. In fact, it’s one of the most important and most frequently asked questions of the digital business age. Yes, if you have a business, you should have a website. That said, it’s not enough that you just have a website. You must have a professional-looking site if you want to be taken seriously. There are many reasons to have a website, some of which include…

One of the great things about the internet is that it has leveled the playing field when it comes to competing with the big boys. If you are interested in competing with larger businesses, a business website is the first step in creating an online presence and brand identity!

If you often wish you could communicate effectively with a broader range of clients or customers, publicly post answers to frequently asked questions, attract new customers, break in to new markets and take the market share from your competitors – then a website is a definite MUST!

A web site is a tool where people can get information on how to find you, where you are located, what you have to offer, why your service is unique, and what’s new in your company. It also is easily updated and changed frequently, and is a communication forum for your customers to get back to you with questions, concerns and feedback on their needs.

another important thing to consider:

Are your competitors on line? If not, then you are ahead of the pack. If they are, will you be among the choices found when potential clients or costumers search the Internet?

A website in today’s world is a stamp of credibility to the public that hasn’t yet met you. Obviously, if you’re not listed, they will pursue service from some company that is listed. if you don’t have a website, you’re losing business to other companies that do.

The exception of course is: It’s actually better to have no website at all than to have one that makes your business look bad. Your site speaks volumes about your business. Your website is an important part of your business. Make sure you treat it as such.

If you have any questions or would like a no obligation free quote, fill out the form to your right and someone will be in touch with you shortly!

Filed Under: Articles

4 Tips to Keep in Mind When it Comes to Your Website!

July 22, 2011 By

The success or failure of a website depends on lots of factors. If you keep certain tips of website design in mind, the website will draw in the right traffic, and become a useful marketing tool to any business. The sales ratio of any company offering  its services online mainly depends on its website for awareness and brand recognition. If the website is easy to use and understand then it leaves a very good impression on the users leading to greater leads and brand awareness. Here are a few important things to keep in mind before having a website designed:

Homepage:

The homepage is the first thing visitor sets eyes on when he/she reaches the website. There should not be any unnecessary pop ups which will make the visitor go to other sites. The visitor should be given an easy and effortless route with uncomplicated set of choices. It will make the visitor feel comfortable using the website. The user should not feel it as a waste of their time and energy while using the website, which will make them go to other sites which offer good information with fewer complications.

Use of colors:

One has to be very careful when it comes to using background colors for the website. Color and the font used in the website should be soothing to eyes. Colors should not be painful for the visitors’ eyes. The content and wording should be easy to read and understand. Use of intricate and convoluted language will make the user leave the site.

Data size:

The user may not stay at the website for too long if the information he wants to download is taking too much time. So keep the data in small size which will reduce the download time. Avoid giving information in long paragraphs. Generally users do not like to read lengthy paragraphs. It does not mean that one should just give summary of the content. But if all the information is given in small subsections, it will make the user stay at the website and may prompt him/her to come back again.

Aim and purpose of the website:

The website designer should have clear idea about the aim and the purpose of his/her website. This will help in keeping the website interesting for the users. The website needs constant updating. So it is very important for a website designer to keep up with the latest developments. This will help in maintaining the website and will not make it outdated and inept for the users.

The designing of a website is a team effort between you and your chosen website design company. Deciding on the website design company is very crucial.  This will lead to speedy and constructive outcome.

Keep this in mind while implementing the most important part of your online reputation which will lead to maximum traffic and a boost in sales.

Filed Under: Articles